Thursday, January 13, 2011

Mulford Plastics

Mulford approached us to initially make amendments to their existing logo. We recommended a new approach and presented a number of options which were reviewed and a decision was made that they pursue a new look and feel. The decision was made to totally re-design their logo and we came up with this helix-design resembling plastic in its purest form – a liquid that hardens to form a flexible and transformable product. This logo was then adapted to form a corporate styleguide which detailed the acceptable uses for the “Mulford” brand.

A new look and feel was produced for the entire Mulford Plastics range according to their corporate styleguide. These product flyers are produced and exhibited at trade shows around the world.

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