Monday, May 28, 2012

B&D Doors & Openers

B&D Timber Coat® is a quality, hard-wearing, acrylic resin finish, specially developed for application to B&D's steel sectional overhead garage door range. Customers can choose from four great timber finishes, available in a range of hues that reflect the natural depths of real timber. We were asked to produce a short 30 second tvc commercial that could be aired on tv along with the client's web site
and at trade shows. Our brief was to convey one simple message
– timber need not be an expensive option.


B&D required a consumer video for a new product they were launching. We were asked to produce a
3 minute information based video according to a script supplied with appropriate imagery and digital effects. The final product is currently being used in their head offices and trade show exhibitions.

Wednesday, February 15, 2012

Australian Wool Innovation Sam the Lamb Illustrations

Catapult was asked to design and illustrate the “Sam the Lamb” character as a fun comic-book styled story which would be created as a free ipad application allowing children to digitally colour-in and share the story of Sam the Lamb while learning the origins of the fibre and its end use as clothing in both warm and cold climates.

The animated children’s colouring book has already been downloaded by over 3000 users. It is an example of reconnecting a new generation of consumers with wool using the latest digital technology. The app is currently being updated with new features and will be integrated with the Woolmark page on Facebook. This was also later produced as a printed colouring book and distributed at 
“The Sydney Royal Easter Show”.

Designed as a simple and fun way to get younger people around the world understanding the natural benefits of wool, an education that will stay with them for life. It’s fun, educational, very Australian and free,” said Rob Langtry, Australian Wool Innovation Head of Global Marketing.

Sam the Lamb is unique in that it’s been created and launched globally in languages such as; 
English, French, German, Italian, Chinese, Japanese, Spanish and Turkish.

Thursday, January 13, 2011

Australian Wool Innovation

Positioned at the forefront of innovation, the Australian wool industry is consistently striving to improve the production of Australian Merino wool. The Australian Merino brand was created in recognition of 200 years of Australian wool trade. This brand symbolises uncompromising quality. A celebration of excellence, that provides a point of difference to Australian Merino garments, retailers and brands around the world.  

To celebrate the 200th Anniversary of the beginning of the Australian Merino wool trade, a series of special yarns, fabrics and apparel, along with a new and unique mark were created to appear across all garments that meet the stringent global specifications set upon the fashion industry. This new mark was called Australian Merino M200 and a timeless brochure produced for the global market.

The new Merino Touch collection is soft, natural and trans-seasonal, providing ultimate comfort through three superior ranges: 
Intimates - for lightweight, next-to-skin, everyday wear
Soft Classics - for traditional classic looks in ultimate comfort
Mercerised Merino - for enhanced luxury and fluidity

B&D Doors & Openers

B&D Doors & Openers is Australia’s No 1 brand in garage door and openers.  We were asked by the client to come up with a new corporate look and feel. A rebrand that would not only keep the client in the No 1 position, but also strengthen their position as Australia’s premium garage door and opener supplier. We also came up with a dealer kit that showcased the whole B&D range of doors and openers to both, home owners and builders.


Riviera is the largest and most respected luxury boat building company in Australia and a major player in the global marine industry. Today, the company builds luxury boats from 36 to 85 feet in length across five lines: Open and Enclosed Flybridge, Sport Yachts, Offshore Express and Motor Yacht models. The name Riviera is synonymous around the world with quality, style, innovation, sea keeping ability and value. The company’s primary objective is to continue to deliver outstanding boating options to its ever-increasing owner base. A re-brand of the company’s corporate id was performed and applied across their marketing collateral and advertising.

Fuji Xerox


The DocuColor 5065 II Digital Colour Printer/Copier delivers outstanding image quality, utilising the very latest Fuji Xerox toner and photoreceptor technology. The benchmark image quality enabled the client to produce high-value applications such as brochures, catalogues, direct mail pieces, posters, point-of-sale material, and other demanding creative projects. We were asked to produce a direct mail brochure that could be sent out to existing customers wishing to replace their current copier/printer with a more up-to-date, reliable and cost-effective model.


This direct mail brochure was designed and sent out to a selected target audience in the market to either upgrade their living arrangements or were in a position to choose the relaxed inner city living lifestyle, one of Melbourne’s elite suburbs has to offer. Exclusive views along with classic furniture featured throughout the brochure with the aim of replicating a modern lifestyle.

Our Secret Skin & Health Clinic

We were asked by the client to design a company logo that portrayed a “personal approach” that customers could relate to yet feel as though they were being treated like the Hollywood elite. We have since produced brochures, banners, signage and digital media to assist the client marketing their brand.

We produced a 30sec tvc for the client which airs in Fitness First gymnasiums showcasing their services along with special offers to gym members. This tvc was also created so that it aired in other gymnasiums in conjunction with Fitness First assisting the client cover a larger geographical area.

KIA Motors

These two billboards were produced for KIA and erected around Australia’s major landmarks such as motorways, airports and main traffic thoroughways to showcase the new Santa Fe. The R icon was used to accentuate features that the new vehicle displayed over and above previous models such as; safeR, largeR, fasteR, etc.

KIA Soul Brochure
We were asked to work on the launch of the new KIA Soul in conjunction with the client. The vehicle boasts a tagline of “No two souls are the same” and the brochure was designed to reflect the buyers individuality by allowing them to place stickers of alloy wheels, livery, bumper skirts, headlight garnishings etc over photography of the vehicle. This enable the buyer to get a sense of what their vehicle would look like before actually ordering it.

Hyatt Coolumn

This direct mail piece was designed to capture the imagination of prospective clients that fell into the all too common trap of believing that holidays only come around once a year. This was done by creating two direct mail pieces that consisted of a pullout brochure in their own envelope, sent out reminding people that Coolumn is the perfect place to visit – all year round.

Mulford Plastics

Mulford approached us to initially make amendments to their existing logo. We recommended a new approach and presented a number of options which were reviewed and a decision was made that they pursue a new look and feel. The decision was made to totally re-design their logo and we came up with this helix-design resembling plastic in its purest form – a liquid that hardens to form a flexible and transformable product. This logo was then adapted to form a corporate styleguide which detailed the acceptable uses for the “Mulford” brand.

A new look and feel was produced for the entire Mulford Plastics range according to their corporate styleguide. These product flyers are produced and exhibited at trade shows around the world.


The client approached us to create a short video showcasing their services supplied to the consumers. This project was for a new building being serviced in the centre of Melbourne’s busy city district. Audio was not required as provisions had not yet been supplied to the client by the building management so we added a soundtrack and will add voiceover when finally approved.