Wednesday, February 15, 2012

Australian Wool Innovation Sam the Lamb Illustrations

Catapult was asked to design and illustrate the “Sam the Lamb” character as a fun comic-book styled story which would be created as a free ipad application allowing children to digitally colour-in and share the story of Sam the Lamb while learning the origins of the fibre and its end use as clothing in both warm and cold climates.

The animated children’s colouring book has already been downloaded by over 3000 users. It is an example of reconnecting a new generation of consumers with wool using the latest digital technology. The app is currently being updated with new features and will be integrated with the Woolmark page on Facebook. This was also later produced as a printed colouring book and distributed at 
“The Sydney Royal Easter Show”.

Designed as a simple and fun way to get younger people around the world understanding the natural benefits of wool, an education that will stay with them for life. It’s fun, educational, very Australian and free,” said Rob Langtry, Australian Wool Innovation Head of Global Marketing.

Sam the Lamb is unique in that it’s been created and launched globally in languages such as; 
English, French, German, Italian, Chinese, Japanese, Spanish and Turkish.